Frequently Asked Questions
Why should I trust the Factual Grade?
The Factual automatically calculates how informative an individual article is. This is based on four factors:
- The diversity and quality of its sources
- The neutrality of tone in the article
- The expertise of the journalist on the topic based on their writing history
- The site reputation based on historical grades of every article scored for the site
Because the calculation is automated and independent of human involvement, criteria are consistently applied across articles and sources. More on the rating algorithm.
Also, because grades are specific to an article and not a publication, grades vary within a publication. For example, here is a medium grade article and here is a high grade article, both at the New York Times.
How do you use the Factual Grade?
The Factual automatically calculates how informative an individual article is.
- A grade above 74% indicates a well-written article that is highly likely to be informative. Such articles provide extensive sources, maintain a relatively neutral tone, and are authored by a reporter who has apparent expertise in this topic. That said, there may still be bias.
- A grade below 50% means the article is less likely to be informative. These articles may still be worth reading but should be cross-checked with higher graded articles.
- The average grade for articles is 56%, with 95% of articles scoring between 28% and 85%.
How reliable is the Factual Grade?
The Factual grades 10,000+ articles a day and gets better each day as it evaluates more articles, sources, and authors. Some known issues:
- We do not always factor in multimedia links, such as tweets, videos, and photos, into a article's analysis.
- Authors who write for different sites are treated as different authors.
- We are unable to identify authors in some news sites.
- Non-English sites are not yet graded by The Factual.
- Sites behind a subscription wall like The Wall Street Journal and Bloomberg may not be accessible to grade.
Why is my favorite site or journalist graded below average?
Many popular journalists write articles with very few links or are highly opinionated. This may be because of their writing style or policies of their publisher/editor. Such articles will likely receive a below average grade from The Factual. While this may seem unfair, it is incumbent on journalists (and publishers) to link to good sources and moderate their opinions, so readers can reach their own conclusions on topics they care about.
As the American Press Institute says journalism is a "discipline of verification." Online, it's easy to quote and link to sources so journalists who do so often will rightfully score more highly. The Factual assesses this approach--and more--so that you, the reader, can reach your own conclusions on the news.
A forthcoming update will credit journalists who are cited most, which typically correlates with those who break stories.
Where does your bias data come from?
The political bias data come from a combination of sources:
The above data sources are being replaced by a machine learning algorithm that rates bias based on text patterns. That said, there is no uniformly accepted way to judge bias of a news site, therefore this information is directionally useful in understanding how a story may be framed, or even why a story is being reported on.
FAQ: The Factual Chrome extension
How does The Factual inject grades into Facebook and Twitter?
The extension looks to see if a post in your Facebook or Twitter feed is a news article from one of 1000 news sites. If so it fetches the content and grades it like any other article. Click on the grade to see details and suggested related articles across the political spectrum.
One limitation of the Twitter injection is not being able to grade sites like The Associated Press or Smithsonian Magazine because their URLs in Twitter are mangled.
What data do you store?
The Factual does not have advertising, so we collect minimal information. Whatever data we do collect is not shared with any third parties.
FAQ: The Factual Inc.
How does The Factual make money?
We offer an affordable subscription that gives you full access to our daily newsletter, website, and app.
How can I trust you?
We do not produce any news ourselves and are not affiliated with any political group or cause.
The company is majority-owned by the founders, and the founders are the only board members.
The company has a geographically diverse team to reduce our own inherent biases.
We are transparent about our algorithm's scoring model and make changes when we receive valid criticism.