We are all sick of biased news, click-bait headlines, and fake news.

Two years ago, we started OwlFactor to address this problem. We built a Machine Learning engine that has now rated 2 million articles on dimensions like author expertise, diversity of references, factual writing style, and more. And today we’re making our Trusted News Service available to you — for free.

The new OwlFactor service brings consumers vetted news stories from across the political spectrum making it easy for readers to get a complete view of the hottest topics. OwlFactor’s service is available via email newsletter, web, and Chrome browser extension.


As people consume more news via social media and search engines they face a bewildering array of sources with varying degrees of quality and bias. Just last week, new abortion legislation passed in Alabama resulted in 300 new articles in 48 hours. How do consumers know which articles to read? How do they know if they got the complete story?

OwlFactor aggregates and automatically evaluates all relevant articles on its topic pages so that readers can sort by quality grade, political leaning, recency and publication. OwlFactor’s topic page for the Alabama law includes a visual timeline tracking how the story developed and OwlFactor Grades for each article, based on OwlFactor’s proprietary algorithm.

Key details about OwlFactor’s Trusted News Service:

  • OwlFactor scans 10,000 stories from 200+ sources daily, automatically identifying the most credible stories on the hottest topics using the OwlFactor Grade.
  • Each article’s OwlFactor Grade is calculated based on diversity of references, factual tone of writing, author expertise on topic, and historical site scores.
  • OwlFactor’s algorithm has evaluated 2 million articles and has ratings for over 2,000 news sources and 30,000 journalists.

Shiv Singh, author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, had this to say after experiencing OwlFactor:

60% of Americans are unable to name an objective news source, making the problem of biased and opinionated news acute and particularly worrisome as we head to the 2020 elections. I love how OwlFactor puts people in control of their news so they can easily find a variety of sources with sufficient context to reach their own conclusions.

A more informed society starts today — with you. Sign-up for The Factual Owl daily newsletter, free at Owlfactor.com.

Published by Arjun Moorthy

Arjun is co-founder and CEO of The Factual. Arjun has always been passionate about news from when he was a paperboy in middle school through becoming Editor-in-chief of The Stanford Reporter. Outside of work, Arjun spends much of his time with his family, dog, and praying for the Arsenal football team to have a winning season.